Our nanokeratin shampoo formula is packed with benefits for your hair. With coconut oil, keratin proteins, avocado oil, and cocoa butter, it prolongs permanent straightening while giving hair extreme shine — completely free of salts and sulfates.

Directions: Apply a moderate amount to wet hair, massage gently until it lathers, and rinse thoroughly.

Ingredients: Water, hydrolyzed keratin, Cocos nucifera (coconut) oil, Persea gratissima (avocado) oil, Theobroma cacao (cocoa) butter, glycerin, PPG-3 benzyl ether myristate, dimethicone, polyquaternium-47, steareth-20, disodium EDTA, isopropyl alcohol, citric acid, sodium hydroxide, fragrance, and colorants (CI 19140, CI 42090, CI 16035).

Formulated with shea butter softener, this conditioner helps control unruly hair, fight frizz caused by humidity, and deliver softness and shine. Hair feels smooth, shiny, and frizz-free.

Directions: Apply after shampooing and rinsing thoroughly. Start at the ends and work up to the roots. Gently massage to help nutrients penetrate the hair. Leave on for a few minutes and rinse thoroughly.

Ingredients: Deionized water, cetearyl alcohol, cationic surfactant blend, panthenol, 5% keratin, hydrolyzed rice protein, hydrolyzed collagen, shea butter, fragrance, and preservative.

This multi-benefit shampoo is infused with keratin proteins, argan oil, and ceramides. It helps strengthen and smooth the hair strands, revealing shiny, frizz-free hair.

Directions: Apply a moderate amount to wet hair, massage gently until it lathers, and rinse thoroughly with plenty of water.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, argan oil, ceramides, biotin, hydrolyzed collagen, fragrance, preservative, and colorant.