Protects and moisturizes the hair surface, sealing cuticles for smoothness, conditioning and mirror-like shine. Acts as an anti-frizz barrier and shields against heat styling.

Directions:
Dispense 2–3 drops onto hands and distribute evenly through damp hair before blow-drying or ironing. Apply a small amount after styling for an enhanced glossy finish.

Ingredients: Deionized water, glycerin, polydimethylsiloxane, stearyl alcohol, panthenol, ceramides, hydrolyzed collagen, hydrolyzed rice keratin, hyaluronic acid, biotin, polyquaternium-37, paraffin liquid, PEG-1, trideceth-6, silicone fluid, methylisothiazolinone, phenoxyethanol, fragrance.

Repairs damaged hair, reduces split ends, nourishes dryness, and smooths frizz with long-lasting straightness for up to 6 months.

Directions:
Deep cleanse, blow-dry, and apply section-by-section. Leave for 1 hour with thermal cap over plastic wrap. Rinse lightly (remove 80% of product). Blow-dry, flat iron each section 3–5 times. Wash with sulfate-free shampoo and conditioner, apply heat protectant, and re-iron. Hair may be washed next day.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, keratin amino acids, collagen, lactic acid, elastin, arginine, carbocysteine, panthenol, argan oil, biotin, methylisothiazolinone, fragrance.

Powered by carbocysteine and lactic acid, this formula delivers up to 80% smoothness and lasting salon-quality straight hair for up to 6 months, all with zero formaldehyde.

Directions:
Wash with deep cleansing shampoo and blow-dry. Apply thoroughly in small sections. Leave on for 1 hour with plastic wrap and thermal cap. Rinse 80% of product only. Blow-dry and flat iron 3–5 times per section. Finish with sulfate-free shampoo and conditioner, apply heat protectant and re-iron. Wash hair freely the next day.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, keratin amino acids, collagen, lactic acid, elastin, arginine, carbocysteine, panthenol, argan oil, biotin, methylisothiazolinone, fragrance.

Achieve up to 80% straightening with a formula that maintains hair health while transforming texture. A smoother, silkier look without compromising hair structure.

Directions:
Wash with deep cleansing shampoo and blow-dry. Apply product section by section, ensuring full coverage. Leave on for 1 hour with plastic wrap and thermal cap. Rinse lightly, removing 80% of product. Blow-dry and flat iron 3–5 times per section. Wash with sulfate-free shampoo and conditioner, apply heat protectant and flat iron again. Hair can be washed the next day.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, keratin amino acids, collagen, lactic acid, elastin, arginine, carbocysteine, panthenol, argan oil, biotin, methylisothiazolinone, fragrance.

This smoothing treatment uses carbocysteine, a natural amino acid derivative that strengthens and smooths hair fibers while preventing breakage. A healthier alternative to formaldehyde straightening, offering soft, shiny, and manageable hair for up to 6 months.

Directions:
Wash with deep cleansing shampoo and blow-dry. Apply section by section using a brush. Leave for 1 hour with plastic wrap and thermal cap. Rinse lightly, removing only 80% of product. Blow-dry and flat iron each section 3–5 times. Finish with sulfate-free shampoo, conditioner, heat protectant, and flat ironing. Hair may be washed the following day.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, keratin amino acids, collagen, lactic acid, elastin, arginine, carbocysteine, panthenol, argan oil, biotin, methylisothiazolinone, fragrance.

Smoothing Hair Botox is an innovative technique that revolutionizes hair care. Unlike flat irons or harsh chemical straightening, this treatment does not damage or weaken the hair. Enriched with natural ingredients and vitamins, it nourishes and repairs from roots to ends. It smooths the hair while enhancing shine, softness, and strength.

Directions:
Wash hair with deep cleansing shampoo and blow-dry. Apply the product section by section using a brush, ensuring full absorption into the hair strands. Let it sit for about 1 hour with thermal cap over plastic wrap. Rinse lightly, removing only 80% of the product. Blow-dry and flat iron each section 3–5 times. Wash again using sulfate-free shampoo and conditioner. Apply heat protectant and flat iron for a sleek finish. Hair can be washed at home the next day.

Ingredients: Deionized water, non-ionic surfactants, anionic surfactant, amphoteric surfactant, EDTA, hydrolyzed keratin, collagen, elastin, arginine, panthenol, jojoba oil, biotin, methylisothiazolinone, fragrance.

This hydrating hair treatment is perfect for straight hair that needs extra shine, softness, and nourishment. Straight hair tends to be drier and more prone to damage due to the lack of natural waves that distribute scalp oils, so extra hydration is key to keeping it healthy and radiant.

Directions: Apply the mask to clean, damp hair once a week. Cover all strands from roots to ends and leave on for 15–20 minutes before rinsing with lukewarm water.

Ingredients: Water, cocamidopropyl betaine, sodium cocoamphoacetate, phenoxyethanol, glycol distearate, fragrance, citric acid, ethylhexylglycerin, cocamide DEA, laureth-10, polysorbate 20, limonene, laureth-2, PEG/PPG-120/10 trimethylolpropane trioleate, hexyl cinnamal, tocopheryl acetate, sodium PCA, sodium lactate, ethoxydiglycol, hydrolyzed keratin, vitamin F, vitamin E, linseed acid, arginine, aspartic acid, glycine, alanine, serine, valine, isoleucine, proline, threonine, sorbic acid, histidine, phenylalanine, methylchloroisothiazolinone, methylisothiazolinone.

An intensive restructuring hair treatment that fills external fiber fissures, reinforces the protective mesh, and seals the cuticle from roots to ends.

Directions: Apply to clean, damp hair section by section from roots to ends. Blow-dry with heat and flat iron. Wash after 24 hours.

Ingredients: Water, behentrimonium chloride, hydrolyzed rice protein, 12% panthenol, 5% hydrolyzed keratin, Cocos nucifera (coconut) oil, Persea gratissima (avocado) oil, Theobroma cacao (cocoa) butter, glycerin, PPG-3 benzyl ether myristate, dimethicone, polyquaternium-47, steareth-20, disodium EDTA, isopropyl alcohol, citric acid, fragrance, and colorants (CI 19140, CI 42090, CI 16035).

A hydrolyzed keratin system with vitamin F, vitamin E, and amino acids that deliver antioxidant properties, hydration, and progressive straightening.

Directions: Apply to clean, damp hair section by section from roots to ends. Leave on for 30 minutes, rinse 80%, and flat iron small sections (1 cm) 5 times each. Wash hair again after 24 hours.

Ingredients: Water, cocamidopropyl betaine, sodium cocoamphoacetate, phenoxyethanol, glycol distearate, fragrance, citric acid, ethylhexylglycerin, cocamide DEA, laureth-10, polysorbate 20, limonene, laureth-2, PEG/PPG-120/10 trimethylolpropane trioleate, hexyl cinnamal, tocopheryl acetate, sodium PCA, sodium lactate, ethoxydiglycol, hydrolyzed keratin, vitamin F, vitamin E, linseed acid, arginine, aspartic acid, glycine, alanine, serine, valine, isoleucine, proline, threonine, sorbic acid, histidine, phenylalanine, methylchloroisothiazolinone, methylisothiazolinone.

A luxurious nanokeratin conditioner blended with coconut oil, keratin proteins, avocado oil, and cocoa butter to strengthen, soften, and seal the hair cuticle. It leaves hair strong, smooth, and radiantly shiny.

Directions: Apply after shampooing. Start at the ends and work up to the roots, massaging gently. Leave on for a few minutes, then rinse completely.

Ingredients: Water, behentrimonium chloride, hydrolyzed keratin, Cocos nucifera (coconut) oil, Persea gratissima (avocado) oil, Theobroma cacao (cocoa) butter, glycerin, PPG-3 benzyl ether myristate, dimethicone, polyquaternium-47, steareth-20, disodium EDTA, isopropyl alcohol, citric acid, fragrance, and colorants (CI 19140, CI 42090, CI 16035)